Deepfake refers to the use of artificial intelligence (AI) and deep learning techniques to create or manipulate audiovisual content, typically videos, in a way that makes it difficult to discern whether the content is real or fake. The term “deepfake” is derived from “deep learning” and “fake.”
Initially, deepfake technology gained attention for its potential in creating realistic but non-consensual pornographic content featuring celebrities or individuals without their consent, leading to privacy and ethical concerns. However, deepfake applications have since expanded to various other domains, including entertainment, political propaganda and misinformation campaigns.
The proliferation of deepfake content raises complex ethical and legal questions regarding consent, authenticity and intellectual property rights. Existing laws and regulations may be insufficient to address the challenges posed by deepfake technology, necessitating the development of new frameworks and guidelines to govern its use responsibly.
By remaining vigilant, exercising caution and adopting proactive measures, individuals can mitigate the risks associated with deepfake technology and safeguard themselves against potential deception, manipulation and privacy violations.
The AI evolution brings with it both good and bad. The real challenge is that most organizations have little knowledge on how AI systems make decisions. Explainable AI allows users to comprehend and trust the results and output created by machine learning algorithms.
Melody K. Smith
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