As artificial intelligence (AI) continues to evolve, it’s becoming a key differentiator in the performance of search engines. While traditional search engines have relied heavily on algorithms designed to match keywords and phrases with indexed content, AI-enhanced search engines are changing the game. These next-generation platforms offer more accurate, context-aware and personalized search results. However, not all search engines have successfully integrated AI into their systems, and this discrepancy is beginning to shape the landscape of digital information retrieval. This very interesting topic came to us from Fast Company in their article, “Google who? This new service actually gets AI search right.”

AI has fundamentally transformed how search engines operate. By leveraging machine learning, natural language processing (NLP), and deep learning, AI can analyze and understand search queries far beyond basic keyword matching. Instead of simply identifying words within a query, AI-powered search engines can discern the intent behind the search, leading to more relevant and accurate results.

Not all search engines are created equal, especially when it comes to integrating AI. The effectiveness of AI models is largely dependent on the quality and quantity of data they are trained on. Search engines with access to vast amounts of diverse data can build more accurate AI models. Google, for instance, has access to an enormous amount of global data, which it uses to continually refine its AI algorithms.

As technology continues to develop, it will redefine how we interact with and access information online, making the search experience more dynamic and user-centric than ever before.

At the end of the day, content needs to be findable, and that happens with a strong, standards-based taxonomy. Data Harmony is our patented, award winning, AI suite that leverages explainable AI for efficient, innovative and precise semantic discovery of your new and emerging concepts, to help you find the information you need when you need it.

Melody K. Smith

Data Harmony is an award-winning semantic suite that leverages explainable AI.

Sponsored by Data Harmony, harmonizing knowledge for a better search experience.