Semantic Marketing

Parta Dialogue has announced their acquisition of Sense Fab SAS, which has been doing business as MyTwatch. This e-intelligence and social marketing technology company addition will enhance their efforts to support brands’ entire social marketing cycle.

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The White Stuff

For most of us snow is a 4-letter word. Winter has lasted longer and been meaner this year than the decade prior. We are all yearning for spring to arrive and personally, I will hurt the first person who complains that they are hot. But seriously, you can’t be surprised that I found a taxonomy of snow. It was inevitable.

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Webinar Address Authority Files

The American Society for Indexing is hosting a webinar titled – Creating Name Authority Files for Large Indexing Projects. Leading the event is Linda Dunn from Dunn Information Organization. Linda has been a periodical indexer for over thirty years and has been interested in authority files since she began indexing. Through her work with multiple databases she has become familiar with many types of authority files both proprietary and open source.

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