Can Software Replace PR Professionals?

Like every other industry out there, the cost of human service is the most expensive column on the balance sheet. This makes it the one constantly targeted for automation to ultimately reduce cost and increase efficiency.

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Changes in the PR Industry

With the start of 2011 almost here, how will technology change the PR industry in the coming years? With a growing emphasis on specialized skill sets, the industry is becoming commoditized. Agencies are looking for specialists who bring access to a ready-made network of relevant contacts.

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Human and Automated Indexing Combine for Greater Results

Continental DataGraphics enables organizations to go digital with their documentation. Different engineering software formats and delivery platforms can be provided for the delivery of the scanned output. The company also employs Business Solutions Architects to work alongside clients to inspect each aspect of the document imaging and management process. This allows clients proper and easier data storage, retrieval and archiving.

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