Semantic Consumerism
New York-based Precision Health Media continues to raise funds in venture capital, supporting their technology platform for health brands called ConditionMatch. The platform uses semantic analysis to identify Web pages that contain content about commonly diagnosed health conditions, such as diabetes, depression, and allergies. Then it places ads for products related to those conditions on appropriate pages. This is why when you look up the symptoms of acid reflux, conveniently a coupon for Prilosec shows up on the side of the page.