Search Priorities

If a core component of your content strategy consists of identifying keywords and incorporating those throughout the content on your website, then your content is likely not going to reach the search engine page ranking you need to produce the results you want. Search engines have now prioritized semantic search in their algorithms and are…

Read More

The Evolution of Search

Google has announced plans for a search that combines images and text to give more context to search queries. The method can use a smartphone’s camera in combination with artificial intelligence (AI) in an attempt to intuitively refine and expand search results. TechSpot brought this news to us in their article, “Google is using artificial…

Read More

The Importance of Data Quality

Data quality is important. It is the measure of how well suited a data set is to serve its specific purpose. A recent report highlighted the importance of data quality as well as the consequences of ignoring it. Venture Beat brought this interesting news to our attention in their article, “Ignoring data comes at a price,…

Read More

Data Science and Search

Artificial intelligence (AI) is captivating headlines. The focus is almost always on the technology and it is important, but there are workers who enable these programs — the people who do things like code data, flag pictures, or work to integrate the programs into the workplace — that are often overlooked or undervalued. This interesting news came…

Read More

Changing Search to Found

As big data expands, machine learning advances, and integration of data becomes more and more critical, taxonomies and ontologies are getting more attention. This interesting information came to us from Database Trends & Applications in their article, “The Case for Smart Taxonomies.” Taxonomies provide machines with ordered representations. Smart taxonomies can be the basis for…

Read More

Powerful Search

At a recent conference, the question was posed “Does the wider adoption of machine learning mean the end of search as we know it?” Northern Light CEO David Seuss believes it does and how search must leverage smart taxonomies going forward. This interesting topic was brought to our attention by Database Trends and Applications in…

Read More

Visualizing the Search

Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs and maps, data visualization tools can provide an accessible way to see and understand trends, outliers and patterns in data – whatever subject the data covers. This interesting information came to us from Daily Nous in their article, “New…

Read More

Taxonomies in a DAM System

A solid digital asset management (DAM) system is designed to make finding your digital files easily. This happens with a taxonomy, built to organize and index content. This interesting topic came to us from MarTech in their article, “Getting off on the right foot with DAM.“ Taxonomy is the data structure on which a DAM…

Read More