Intelligent Information Beats Unverified Raw Data – No Surprises There

July 16, 2010 / Melody Smith / Comments Off on Intelligent Information Beats Unverified Raw Data – No Surprises There

July 16, 2010 – A new report from Thomson Reuters cites exponential increases in the volume, frequency, and variety of data as a critical risk factor in decision-making. The study indicates that when faced with unsorted, unverified ‘raw’ data, 60 percent of decision makers will look to intuition, which often leads to poor outcomes.

Knowledge Speaks shared this not-so-surprising news in their article, “Intelligent information critical for decision making, says Thomson Reuters study”. It is no surprise to us that when data flows as much as it does in this day and age, it builds continuously. When this happens, professionals inevitably cut corners and rely on their intuition when making critical decisions that can impact financial markets, medical treatments or any number of time sensitive matters. Comprehensive data, indexed and easily accessible, helps to take the guesswork out of any decision-making situation.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

Posted in , ,

Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.