August 24, 2010 – The Open Text Content Analytics engine intelligently extracts meaning, sentiment and context from content.
In their press release titled “Open Text Launches Semantic Navigation” the process is explained. Semantic Navigation first collects content through a crawling process. Then the content is automatically analyzed and tagged with relevant and insightful entities, topics, summaries and sentiments. Such tagging is the key to providing an engaging online experience. Next, content is served to users through intuitive navigation widgets that encourage audiences to discover the depth of available information.
The system will complement any existing Web site, independent of the Web content management system used, either installed on local servers or as an online service.
Open Text Semantic Navigation is priced at $3,000 per month for the cloud-based offering following the free 30-day trial. There is a one-time set up fee of $10,000. For additional information and to sign up for a trial, go to http://www.semanticnavigation.opentext.com/
The challenge this system addresses is real for many organizations. “Semantics” comes in all flavors and does not mean the same thing to everyone. Apparently, the system automatically creates a taxonomy browse and adds other information as well. In our experience the automatic systems do not replace human intelligence and are expensive to train. So we will download the trial and let you know what we think.
Margie Hlava
