November 16, 2010 – A recent survey revealed that almost half of business technology professionals run more than five separate online sites. This was according to the InformationWeek Analytics 2010 Corporate Web Presence Survey. So how good are we at multi-tasking?
Information Week brought this news to our attention in their article, “Clean Up That Web Mess!” Most businesses have rushed to patch together their Web interfaces over the past decade or so, ending up with disparate systems. This disparity often extends deep into the company–different business units and departments rarely meet to review an overall vision for a company’s Web presence.
A poor Web presence can cost you customers, prospects, business partners, and more. IT needs to help encourage online growth while protecting the company and providing stewardship of the user experience online. The goal must be a comprehensive and well-integrated Web presence.
This article goes into depth about the goal and the process they think needs to happen for the web to put its best face forward. It is worth the read.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.