December 15, 2010 –With the start of 2011 almost here, how will technology change the PR industry in the coming years? With a growing emphasis on specialized skill sets, the industry is becoming commoditized. Agencies are looking for specialists who bring access to a ready-made network of relevant contacts.

This interesting information was discussed in PRWeek in their post, “The PR professional of the future.” The ability to create content will be a key skill and the need for content producers and visual directors will increase in the future. With increased content comes the need to manage the content and make it findable. Technological skills to do this successfully will be key for success.

Melody K. Smith

Sponsored by Access Innovations, the world leader in indexing and making content findable.