April 21, 2011 – LocalResponse launches its long-awaited public beta of their new tool that allows business owners to respond to their customers to drive transactions. Localresponse.com allows businesses to track their consumers in real time by organizing, indexing and prioritizing various location-based services.

We found this interesting piece of news in Directions Magazine in their article, “LocalResponse Launches Public Beta, Forever Changing How Businesses Engage With Consumers.” Tagging along with the frenzied “I am here” location applications, LocalResponse is harnessing consumer psychology and engaging the consumer at the point of sale.

Businesses will now have access to a simple and user-friendly platform to sift through millions of online messages and respond accordingly. It provides a forum for them to retain customers, create new ones and manage relationships.

Melody K. Smith