Speed-Trap has announced a name change to Celebrus Technologies Limited. This comes as part of their strategic plan to grow, promote and internationalize their products and services.

PRNewswire brought this to our attention in their article, “Speed-Trap Becomes Celebrus Technologies.” Simon Burton, Managing Director of Celebrus Technologies, comments, “We concluded that given the changing nature of the technology we provide and the solutions that it supports it was time for a new name and a new positioning in the market.” Having a name that better indicates what they actually do might help.

Celebrus Technologies captures and analyzes interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and many apps, and delivers its solutions directly.

Melody K. Smith