Time for the Turf War to End

April 22, 2011 / Melody Smith / Comments Off on Time for the Turf War to End

April 22, 2011 – There has been a long time competition, war, or some battle of sorts between website usability and search engine optimization. Each side argues that they know best how to make web pages findable in search engines. The irony? They are both right.

Search Engine Land brought this news to our attention in their article, “Usability & Internet Search Marketing: A More Unified Approach.”

User experience and user interface design offers challenges because our needs constantly change as we adapt to living and using the Internet to get information. Search engines want user interaction information and data so they can continue to deliver what people want. Why does this seem so simple but yet so difficult? Usability studies need to be considered in the search engine marketing strategies. It is time to play together.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.