Social media is like the popular kids in school, but no matter how hard Google tries to fit in, they just can’t become part of the cool gang. It seems Google has failed at delivering a social product, again.

This topic was inspired by the Memeburn article, “Why can’t Google win at social?” Google Wave is no longer actively developed for use; Buzz has little users, +1 is new enough to not have proved itself  yet; Latitude never garnered the audience like Foursquare has; Orkut probably wins the contest, but only in Brazil and India. Granted, it is hard to make a showing with tough guys like Facebook and Twitter leading the group.

Maybe that is the key? Stop trying to emulate and be original. What do you think?

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.