Aggregate Knowledge and Resonate Networks announced they will integrate Resonate’s data and services with the patent-pending AK Platform. The result for advertisers is a scalable and privacy-compliant solution that tracks and reports every known user attribute by campaign to reveal which publishers, attributes, segments, and data providers worked best, and which didn’t. This analysis provides critical information to optimize current campaigns as well as future ones. The data-neutral AK Platform can deal with any kind of data, including taxonomies.

We found this topic on Enhanced Online News in their article, “Aggregate Knowledge and Resonate Networks Partner to Bring Enhanced Reporting and Optimization to Targeting Based on People’s Values.”

With your data at stake, a solid integration platform is important.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.