Google and Social Media – Not Best Friends

June 7, 2011 / Melody Smith / Comments Off on Google and Social Media – Not Best Friends

Social media is like the popular kids in school, but no matter how hard Google tries to fit in, they just can’t become part of the cool gang. It seems Google has failed at delivering a social product, again.

This topic was inspired by the Memeburn article, “Why can’t Google win at social?” Google Wave is no longer actively developed for use; Buzz has little users, +1 is new enough to not have proved itself  yet; Latitude never garnered the audience like Foursquare has; Orkut probably wins the contest, but only in Brazil and India. Granted, it is hard to make a showing with tough guys like Facebook and Twitter leading the group.

Maybe that is the key? Stop trying to emulate and be original. What do you think?

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.