The changes in retail traffic and popularity of things like GroupOn, Try It Local, etc. is motivating GeoCommerce to complete the process of consummating strategic relationships to ensure their footing in the future of consumer identification and authentication. brought this news to our attention in their article, “GeoCommerce Enters Into Strategic Relationships.”  GeoCommerce has built an extensive platform for identification and authentication of the consumer using semantic matching technology. By targeting a specific consumer’s wants and needs, they can create incentives via rewards programs.

Seems like smart use of semantic technology. Let’s just hope they don’t forget that without the thorough indexing against a solid taxonomy, semantic technology can’t make the connections necessary for true findability. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.