We often talk about how semantic technology has changed the IT world, the search world, and even the healthcare world, but how has it affected the retail world of travel? The product of travel is about price, time and place; not much different than buying seasonal produce. Shopping the experience means using customer benefits, words, and concepts to wrap the travel product in advance – to anticipate customer needs.

We found this interesting information on tnooz.com in their article, “Semantic technology and the travel shopping experience.” Semantics allow programming for meaning and inference so the context of personal versus business, family versus individual, expense account vs. personal, etc. all have implications and input to the planning and buying process.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.