Market Research Company Sees Benefit of Social Media

December 23, 2011 / Melody Smith / Comments Off on Market Research Company Sees Benefit of Social Media

Dialego has launched a new social media division. This German research agency recognized that social media market research is a huge and important part of market research. Leading this new division is Annette Stucken from Unilever.

Mr. Web brought this information to our attention in their article, “Dialego Launches Social Media Research Arm.” Dialego already uses semantic mining technology for text analyses to filter client-specific information from social media, so this is not unchartered territory for them.

It is important to remember that with social, comes collaboration. Having a strategy that focuses on the benefits of social media and using it to their advantage, can result in dynamic results.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.