Measuring Your Social Investment

January 31, 2012 / Melody Smith / Comments Off on Measuring Your Social Investment

Dachis Group has launched the Social Performance Monitor (SPM), an online service that helps global companies measure social media’s impact on brand performance.

We found this interesting news on MarketWatch in their article, “Dachis Group Launches Social Performance Monitor.” Social Performance Monitor is the first subscription service and third social measurement application offered by Dachis Group. Social Performance Monitor enables Dachis Group to continue its mission in providing brand marketers with performance tools to measure their investments and efforts in social marketing. Social Performance Monitor is being used by a variety of industries to provide insights and intelligence around their social media investments.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.