With a term like “Big Data”, you almost expect to see a buff surfer dude as the icon. But Big Data isn’t an organization, it is a term that is used to describe advanced data storage and technologies designed to handle high volume or fast moving data.

This topic was brought to our attention by The Register and their article, “Big Data in Context.” If you based its popularity on the number of times it is referred to as the best thing since, I don’t know, cheap RAM, then it is the technological version of a homecoming king. Does it warrant the attention it is getting?

There are many people and organizations out there making money on this term of the week (month, year, etc.). But it is worthy of the fame?

Melody K. Smith

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