SocialMatica is using their social media analytics and their new dashboard displays to feature the volume of conversations about each presidential candidate. The software processes data from various web channels and social media sources. The semantic data intelligence engine can analyze who is talking about the candidates, along with the influence those discussions have on their rankings.

This interesting information was found on The Sacramento Bee, courtesy of PR NewsWire in their article, “SocialMatica Dashboards Provide Sophisticated Insights into the Web Campaign Profiles of Each GOP Candidate.” This use of semantic technology is not only interesting to any political junkie, but valuable to those handling the campaigns.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.