Twelvefold Media helps brands target, reach, and persuade engaged audiences. Their Mindset Index is essentially a searchable database that contains about 1.5 billion pieces of publicly viewable internet content. Their platform looks at the page level in real time and taps into the mindset of their consumers.

This interesting information was found on eContent in their article, “Exploring Customer Motivations with Mindset Index.” More than words and phrases relevant to a particular brand/advertiser, they use semantic technology or natural language processing to have a clear understanding of the target audience’s motivation.

This use of semantic technology continues to grow in popularity. However, it does require special knowledge of terminology and coding to reduce errors. Access Innovations, developer of the M.A.I. machine-assisted indexing system and specializing in complex coding, tagging, and indexing, provides a range of services that deliver tag integrity.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.