Semantic Technology Used to Read Consumers’ Minds

February 15, 2012 / Melody Smith / Comments Off on Semantic Technology Used to Read Consumers’ Minds

Twelvefold Media helps brands target, reach, and persuade engaged audiences. Their Mindset Index is essentially a searchable database that contains about 1.5 billion pieces of publicly viewable internet content. Their platform looks at the page level in real time and taps into the mindset of their consumers.

This interesting information was found on eContent in their article, “Exploring Customer Motivations with Mindset Index.” More than words and phrases relevant to a particular brand/advertiser, they use semantic technology or natural language processing to have a clear understanding of the target audience’s motivation.

This use of semantic technology continues to grow in popularity. However, it does require special knowledge of terminology and coding to reduce errors. Access Innovations, developer of the M.A.I. machine-assisted indexing system and specializing in complex coding, tagging, and indexing, provides a range of services that deliver tag integrity.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.