Social Insight

March 5, 2012 / Melody Smith / Comments Off on Social Insight

LocalResponse is now offering an analytics and action platform for marketers. This new adventure will help marketers take advantage of consumer intent by mining mentions and location-enabled check-ins on various social media sites.

This interesting information was found on BetaBeat in their article, “LocalResponse Goes Pro, Launches Analytics Dashboard for Brands to Act on Geo-Targeted Consumer Intent.” The company can analyze both implicit and explicit check-ins by using semantic NLP (natural language parsing). Nice use of semantic technology, but it is important to remember that with social comes collaboration. Having a strategy that focuses on the benefits of social media, and using it to their advantage, can have dynamic results.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.