Google Embracing Semantic Search

April 12, 2012 / Melody Smith / Comments Off on Google Embracing Semantic Search

Word on the street is that Google is set to enhance their search engine results to consider the meaning of a search query instead of picking solely at specific keywords.

Atomic PC brought this to our attention in their article, “Semantic search on the horizon for Google.” Currently, Google’s PageRank system uses a series of metrics to decide which results should be placed higher up in results, including the number and location of keywords, and the number of incoming links. Critics believe the main weakness of this system is that it’s subject to manipulation by search engine optimization (SEO) techniques.

Since semantic search aims to calculate results the same way a human would, their databases will contain entities in addition to keywords. This advantage is the technology that search services like Siri and Bing already use. It is certainly time for Google to catch up.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.