Vertical Search Works has launched their new VS4Food search offering for publishers. This vertical search engine resides on a publisher’s site where users can enter a query using a toolbar, and the search engine returns results from both the publisher and from other web sites relevant to the query.
MarketWatch brought this news to our attention in their article, “Vertical Search Works Launches New Faceted VS4Food Search.” VS4Food organizes results into relevant categories or facets, along with relevant images. The search results also contain relevant advertisements selected by their semantic ad matching technology.
This interesting attempt at findability can be made possible with proper indexing. Proper indexing against a strong standards-based taxonomy increases the findability of data. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.