It is a constant challenge for any website to maintain their position in search engines. We know that first hand. Google’s newest algorithm update is named Penguin, and many SEO companies are starting to learn what the search engine now expects.

This interesting topic was found on PRWeb in their article, “SEO Company Surviving Despite the Deep Freeze.” Penguin is a complicated formula that aims to prevent junk sites, webspam, and poor quality websites from ranking highly on Google. It promotes quality websites that contain good quality, human, semantic, and naturally readable content.

Findability is key for any site or content within a site. Proper search engine optimization enables findability of your site. Findability within a site is achieved by creating strong taxonomies.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.