Oracle is buying social media monitoring platform Collective Intellect, which means those services will soon be available in the Oracle cloud-based social CRM platform.

Research-Live brought this news to our attention in their article, “Oracle buys social monitoring platform Collective Intellect.” Collective Intellect was originally launched six years ago and has developed a semantic analytics engine that powers two services: 1) Collective Intellect Insight, which analyzes conversations to identify emerging trends and issues; and 2) Collective Intellect View, which feeds that data into an automated dashboard.

Social media breeds collaboration. Having a strategy that focuses on the data that social media can collect can result in dynamic results.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.