We have all read the continued news stream regarding semantic technology and its venture into the world of search. Google’s recent announcement regarding KnowledgeGraph is a great example. This move away from straightforward keyword search to a semantic approach seems to seek a better understanding of the users’ queries meaning.

This interesting information was found in The Globe and Mail in their article, “Improve your website’s sharability and spreadability.” For businesses that want to be found online, this trend toward semantic search represents a great opportunity.

Findability is important for any website, enterprise or business, especially in the world of online retail. Without being able to find items quickly and easily, consumers’ attention spans go somewhere else fast, resulting in lost revenues. Findability is achieved by creating strong taxonomies.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable