Many organizations are able to recognize the opportunity that social media offers to their marketing efforts. I think convincing them that Facebook is a unique way to interact with their customers and drive sales is now easy, or at least easier than say, two years ago. But who would have thought Pinterest would get their interest?

This topic was inspired by Ad Week’s article, “Social analytics exec talks Big Data, Twitter’s firehose and Pinterest (of course).”  Marketing is going through the biggest change in its history, and social media is a driving force for that change.

New social platforms tend to get loads of attention when they first appear, but can taper off. Pinterest is still evolving from an organic, grassroots application to something that retailers can begin to see a future with for their marketing efforts.

Melody K. Smith

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