Social Metrics

July 30, 2012 / Melody Smith / Comments Off on Social Metrics

Altmetrics is the creation and study of new metrics based on the social web for analyzing and informing scholarship. This interesting topic was inspired by a recent post on David Warlock’s blog titled, “The Science of Measurement.” As he pondered the importance of measuring in science and data, the topic of  altmetrics naturally evolved.

Many are now using the social media to connect with their customers and bring awareness to their products. Analytics and metrics around that social data are proving to be invaluable.  This science of measurement and evaluation is evolving as others begin to see ways of commercializing it.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.