Semantic Search Increases Findability

By Melody Smith|September 27th, 2012|News, search, semantic|Comments Off

EasyAsk and DollarDays International approached the new school year with a semantic approach. DollarDays have doubled their number of products and increased traffic and memberships to their website. How did they do it? They attribute much of it to the strong and comprehensive semantic search feature found on their website.

“As the volume of traffic and the total number of items increases, the more important it is to present the right items to the visitor as quickly as possible,” says DollarDays CEO Marc Joseph.

This interesting news was found on IT News Online in their article, “DollarDays Delivers a Solid Back-to-School Season with EasyAsk Semantic Search.” EasyAsk specializes in natural language information analysis and delivery software.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.

About the Author: Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.

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Semantic Search Increases Findability