Many think publishers hold all the power in the world of data. One knowledgeable veteran notes that publishers should be prepared to challenge convention and fight for a true and appropriate value for the product they offer. Stuart Colman, former Managing Director Europe, VP International at Audience Science, has made a rallying call to publishers.
This interesting topic was found in the article, “Publisher Power! Say Amen, Somebody!” published by Outsell. This information could be valuable to remember during budget time. The article describes four principal categories of strategic initiatives:
- Pervasive analytics to drive monetization rates
- Workflow obsession to drive loyalty and revenue
- Marketing services to claw back lost advertising and marketing revenue
- Following the global growth
It is nice to see Stuart Colman’s confirmation that data-driven publisher power belongs on this short list.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.