The Key to Findability is Taxonomies

October 1, 2012 / Melody Smith / Comments Off on The Key to Findability is Taxonomies

Zenya has released multiple updates to their keyword platform, which results in improving clients’ control to leverage keyword data and eventually their marketing success. Their approach to keyword generation includes a database of  more than 1.4 billion keywords, including 600 million categorized by searcher intent.

Virtual Strategy Magazine brought this interesting information to our attention in their article, “Zenya Updates Keyword Generation Platform, Saves Users Time and Money.” With this size of a taxonomy, it is important to frequently audit the data with the assistance of subject matter experts. Of course, a strong standards-based taxonomy is one with true integrity. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.