A Different Type of Search Engine

November 6, 2012 / Melody Smith / Comments Off on A Different Type of Search Engine

What is a vertical search engine? It is technically defined as a search engine that focuses on a specific segment of content or topic. What is the advantage of this type of search engine? One of the most significant advantages is the ability to easily determine the intent of the user.

By refining the context, you can enable a search engine to provide the searcher the information they are seeking. Another benefit is how it narrows down the search space.

Search Engine Land brought this news to our attention in their article, “For Google Shopping & More, Vertical Search Works!” The internal taxonomy may be different as well, as it relies on semantic relevance.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.