What is a vertical search engine? It is technically defined as a search engine that focuses on a specific segment of content or topic. What is the advantage of this type of search engine? One of the most significant advantages is the ability to easily determine the intent of the user.
By refining the context, you can enable a search engine to provide the searcher the information they are seeking. Another benefit is how it narrows down the search space.
Search Engine Land brought this news to our attention in their article, “For Google Shopping & More, Vertical Search Works!” The internal taxonomy may be different as well, as it relies on semantic relevance.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.