Digilant has released their marketing system designed to pinpoint specific audiences. Digilant Multicultural uses semantic language and geographic information to match a preferred audience in a variety of advertising placements.
This interesting information was found on Marketwire in their article, “Digilant Introduces Digilant Multicultural Segmentation Technology for Real-Time Advertising.” By zeroing in on a specific audience, you can deliver more specific messages to your potential customers. The range in culture of those customers is growing daily, as is ethnic diversity in the United States. It is nice to see marketers recognizing this and recognizing the potential buying power that it contains. Digilant has a history of combining semantic and behavioral targeting with custom buying algorithms.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.