Jetlore is launching a platform designed to power the development of a social application. This sets a new path from the past when developers would have to basically reinvent the wheel over and over again.

This interesting news was brought to us from Tech Crunch in their article, “Jetlore Helps Businesses Turn Short Social Updates Into Usable Data.” The plan is for the platform to act as a connection between social networks and consumer Internet companies. Jetlore does not collect the social data, but analyzes the customer’s data.

It is interesting to see new technology enhancing social media and applications. It is also amazing that some organizations still don’t see the value of reaching out to their customers using this medium.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.