Gravity has built a semantic analysis engine intended to gauge a site visitor’s interest by looking beyond the articles they read, and into their behavior. This technology has attracted various funders, so apparently someone thinks there is a future for Gravity.

Utilizing an expansive database of topics and a machine learning system that takes into account behavior as well as content, Gravity can determine other topics that might be of interest, even if those connections aren’t visible to the naked eye. The result of this analysis is called an interest graph. Gigiom brought this interesting news to our attention in their article, “It pays to know you: Interest graph master Gravity gets $10.6M.”

This has good potential for valuable data for continuing to interact with the customer, engaging in a longer, more fruitful relationship.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.