Brand Embassy is acquiring Beepl in a consolidation of social media services and technology. The plan is for Brand Embassy to integrate Beepl’s technology into its platform.

Tech Crunch brought this news our way in their article, “Bye-Bye Beepl? Brand Embassy Buys Semantic Search Startup, Plans To Integrate Tech Into Its Social Media Monitoring Platform.” Beepl is known for their consumer oriented question and answer site. However, recent personnel changes have left it in a stagnant state of inactivity. It will be interesting to see how this new merger will affect their content, effectiveness, and constituent outreach. Social media is a valuable tool for any organization, when utilized properly.

Melody K. Smith

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