Last year Google released Knowledge Graph, a database of over 570 million items of information. This was their demonstration of what a semantic search engine and structured data could bring to the table.
eConsultancy.com brought this topic to our attention in their article, “Google’s Knowledge Graph: one step closer to the semantic web?” Google’s approach up until this point has been fairly simple. Their goal was to lead users towards web pages which their algorithm deemed appropriate for their query.
The Knowledge Graph is a huge shift in that approach. By attempting to establish associative context, the Knowledge Graph approach tries to understand the query rather than just copying it.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.