We know that social networks all use metadata to pull in a preview of your content to determine interests, buying practices, etc. We know this, but we still look at content in a silo. We write blog posts, update our Facebook status, or retweet our favorite music artists’ latest snarky comment and forget that someone is watching and paying close attention. Search Engine Watch brought this interesting information to our attention in their article, “Streamlining Social Content Promotion.”

So if others are paying attention to your metadata, it is possible and beneficial to use that to your advantage to promote your own social content. Check out the tips from this article/author. It isn’t exactly going viral, but it raises the awareness of your content to reach more audiences, and isn’t that the goal?

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.