Typography as a Science

April 10, 2013 / Melody Smith / Comments Off on Typography as a Science

Like many people, I have varied interests in my life, both professionally and personally. Graphics, design, and typography cross the lines into both of those worlds. So when I found this interesting diagram on Flickr, it piqued my interest and I thought I would share it with you.

Upon further reading and clicking, I discovered it was part of a presentation by Boon Yew Chew at the Information Architecture Summit last weekend. Boon is a multidisciplinary interaction designer and information architect who has been building and designing digital experiences for more than 10 years.

It is impossible to imagine information, content, and media without typography. It is more than an art form, it is a science. In Boon’s session, they addressed some typographic theory and how it relates to the information systems of today. I wish I could have been there.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.