Andrew Lacy, one of the co-founders of the mobile game Tapulous, has moved into a new market with ZapTravel, a semantic travel search engine. The premise is to take away the data entry approach and use a more texting approach, such as in “I want to go to Paris.” This very interesting news was found on Tech Crunch in their article, “From Tap To Zap: Tapulous Co-Founder Shoots For The Moon With ZapTravel, His Semantic Travel Startup.”
This different approach not only makes it seem less mechanical, it allows for a more symbiotic and flexible search. There are also plans to provide a voice search option.
An important part of any search strategy, whether it be enterprise, intranet, or Internet, is to index the content against a strong taxonomy. Access Innovations is one of a very small number of companies able to help its clients generate ISO/ANSI/NISO compliant taxonomies to produce comprehensive results.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.