The Power of Semantics

May 29, 2013 / Melody Smith / Comments Off on The Power of Semantics

It is no secret that Yahoo has purchased the micro-blogging site, Tumblr. However, it seems confusing to some as to why a small player in the world of search (and getting smaller), invested over a billion dollars in something that has no solid business model. The answer is semantics.

We found this interesting article on imassera.com, titled “Why the Yahoo (YHOO) Tumblr Deal is Part of the Semantic Web.” Every major player out there is struggling to position themselves for relevance and longevity in the ‘new’ (semantic) web. Yahoo CEO, Marisa Mayer, knows that if the company is ever to regain its past glory it has to redefine itself in the semantic web. In this new world, data and connectivity are kings.

For Tumblr users, the question may be “is this still cool?”

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.