Understanding their customers has always been a goal of retailers. If you understand customers, you can appeal to their interests and needs with the appropriate products and approach. What your customers think of you is just as important. Do your customers think of you as a kindred spirit? Do they think you truly understand their challenges? These questions are important to consider for a strong relationship with your clients and inevitably, a profitable one.

CRM Buyer brought this perspective and related news to our attention in their article, “Cross-Domain Semantics and the End of ‘Solution Sales’.”

The advent of Big Data provides more insight into a customer. New semantic analytics technology can help navigate that territory, as well as leave breadcrumbs along the way.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.