Digitalsmiths provides the technology to determine what’s happening in a video, moment by moment. This capability can then be used by cable operators or streaming video providers to offer personalized recommendations to viewers. They have added to that experience by offering social recommendations to their product offering. This creates a more dynamic way for users to search and discover videos from those providers. Gigaom brought this news to our attention in their article, “Digitalsmiths adds social search and recommendations.”
By providing time-based metadata, the users are able to know moment-by-moment and scene-by-scene what’s happening, which actors are on-screen, and so forth. Adding social media to the metadata tracking creates a unique opportunity for users to use the data to its fullest advantage.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.