Big Data Spain was a conference on massive data processing applications and technologies that took place this past November in Madrid. The event drove home the point that increasingly critical applications of big data in sectors such as banking and telecommunications and some new technological and business trends need systems that facilitate online analysis of large volumes of data. In addition, one of the key areas of big data application is the processing of social content to obtain all types of insights. This interesting article was found on Newswire Today in their article, “Big Data and Semantic Analysis Are Required to Understand Social TV According to Daedalus.”

“Social TV is not only a problem of big data. Only by extracting automatically the meaning of what is being said is it possible to provide viewers with tools to navigate the tangle of conversations, contextually relevant information and recommendations adapted to their profiles” states César de Pablo, semantic APIs evangelist at Daedalus. “Likewise, brands and broadcasters can understand the conversation and extract valuable insights about their audience, way beyond the mere audience rating.”

Using advanced natural language processing can determine sentiment. Semantic technology continues to evolve and be used in a variety of applications. It has never been more important to have someone with the expertise and knowledge handling your content, developing your taxonomies, and making your information findable.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.