Search engine optimization used to be about writing relevant content and then reinforcing that with links. This approach was geared specifically for keyword searches. However, in this world of semantic search, that is no longer enough. This interesting topic came from the blog Net Elixir, in their post, “Semantic Search: The Present State and a Look to the Future.”
With Google’s release of the Knowledge graph and then Hummingbird, search is focused on intent and less about vocabulary. So then how do you make your website ready for the future of semantic search, and most importantly, for your users?
Remember these three words – activity, fresh, and original. Consistent activity with fresh content that is original and tied to a specific author equals optimization.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.