Intent in Search

March 21, 2014 / Melody Smith / Comments Off on Intent in Search

By analogy with the evolution of aviation, search technology and semantic technology have reached the equivalent of the  stealth bombers. Boolean expressions made searches more sophisticated through the use of query modifiers. It became possible to find better results by narrowing or widening the parameters. Keyword searches match results to phrases that are specified by users, and advanced algorithms made this the dominant approach for Web search engines by assigning rankings to pages with the best user experience. But what about context? This interesting topic came from Search Engine Journal in their article, “The Stealthy Rise of Semantic Search.”

Semantic search uses machine intelligence to determine the intended meaning of words so searches become more relevant. This didn’t happen overnight. Semantic search is a much more comprehensive and powerful technology that can return exact results based on the context, content, and user intent. Consumers benefit in this new world of search.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.