Parta Dialogue has announced their acquisition of Sense Fab SAS, which has been doing business as MyTwatch. This e-intelligence and social marketing technology company addition will enhance their efforts to support brands’ entire social marketing cycle. This interesting news was found on in their article, “Parta Closes the Acquisition of Social Media Technology Firm and Boosts its Clients List.”

MyTwatch is known for their proprietary listening technology and semantic analysis, currently utilized by numerous clients. The capability of executing in six languages will add to Parta’s already attractive platform.

This is a strategic move on Parta’s part, as the acquisition will allow Parta to offer new products immediately to an expanding customer base and reinforce its existing base.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.