Semantic Marketing

March 10, 2014 / Melody Smith / Comments Off on Semantic Marketing

Parta Dialogue has announced their acquisition of Sense Fab SAS, which has been doing business as MyTwatch. This e-intelligence and social marketing technology company addition will enhance their efforts to support brands’ entire social marketing cycle. This interesting news was found on MENAFN.com in their article, “Parta Closes the Acquisition of Social Media Technology Firm and Boosts its Clients List.”

MyTwatch is known for their proprietary listening technology and semantic analysis, currently utilized by numerous clients. The capability of executing in six languages will add to Parta’s already attractive platform.

This is a strategic move on Parta’s part, as the acquisition will allow Parta to offer new products immediately to an expanding customer base and reinforce its existing base.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.